Kevin Tudball

Yooz

Character design for a competitive apparel website

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Yooz, a website dedicated to t-shirt design competitions, came to me to create an iconic character for the logo of their brand. The website and wordmark were already in place, but they needed something to showcase urban, hip-hop, and grafitti based culture. This was the first concept presented and the final choice.

Added to Identity/Logo

University of Michigan LSA

Branding and Identity for the University of Michigan's School of LSA

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The University of Michigan's School of LSA, the primary college, was due for an identity update. The prior logo's focal point was the university seal, which is very detailed and complex. In the update they were looking for something both modern and sophisticated.

Added to Identity/Logo