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O’NEILL SUMMER 2010

Men's Catalog for O'Neill Summer 2010

With O'Neill's Summer 2010 collection I helped steer the catalog into a clean direction, with accents of street style. Using elements which referenced 'zines', and using modern high contrast photography we were able to create a catalog which featured the most important aspect of the brand. The clothing. As well, I was able to help direct the photography used for the lifestyle and studio shots.