Project Details

Client: Shore Coffee
Role: Illustration
Applications: Branding, Print, Web, Merchandise

Shore Coffee Roasters

A coastal-inspired brand for a roastery in the Outer Banks.

Shore Coffee Roasters is based in the Outer Banks of North Carolina. I worked with them to develop their logo, brand identity, packaging, and a line of apparel and merchandise that reflects their coastal roots and tight-knit community.

We began by crafting a logo that feels classic, clean, and grounded in the landscape of the Outer Banks. Since they were opening in a small, welcoming town, it was important that the brand feel approachable, authentic, and rooted in place.

From there, we developed a coastal-inspired color palette and a brand voice focused on community, warmth, and connection. Both photography and illustration were designed to feel natural and organic—reinforcing Shore’s deep relationship with their environment.

To help the brand reach new audiences, we expanded the identity into their coffee packaging and a merchandise line featuring apparel and accessories. By leading with Shore’s logo and core brand colors—while layering in new illustrative elements—we created a flexible system that builds brand recognition and extends their visual language.

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